You Know Your Database Needs Refreshing When ...

Finally, your database could need refreshing when it starts to look like the closet in the basement that you're afraid to open. Getting old, useless data out of your database is as important as getting new data in. Many marketers over-indulge on available data without knowing its predictive or descriptive value. Having an understanding of which data is not only valuable but also actually used in marketing decisions is a hurdle that is emotionally tough to get over when there is so much data available. By doing so, however, your database can stay current and flexible to adapt with changing marketing demands.