5. Have different parts of your organization (departments, divisions, branches or whatever they call themselves) launched separate Web sites in the last year that are not part of your overall strategy?
If yes, it’s time to corral them. Having too many Web sites delivering even slightly different messages can blur your priorities and dilute the power of your brand. Your redesign should aim to create an overall brand look and feel; it should also provide one set of tools for all to use (that will meet everyone’s needs) but still give each Web site enough freedom to develop its own personality and meet its particular audience’s needs.
You Might Need to Redesign Your Web Site If …
5. Have different parts of your organization (departments, divisions, branches or whatever they call themselves) launched separate Web sites in the last year that are not part of your overall strategy?
If yes, it’s time to corral them. Having too many Web sites delivering even slightly different messages can blur your priorities and dilute the power of your brand. Your redesign should aim to create an overall brand look and feel; it should also provide one set of tools for all to use (that will meet everyone’s needs) but still give each Web site enough freedom to develop its own personality and meet its particular audience’s needs.