9. Can your site accommodate offline marketing creative?
If no, you have to consider whether your organization can afford to produce marketing creative (ads, brochures, flyers, training materials, premiums, etc.) that can only be used offline. If you are spending money on television ads, you certainly want them to be available online as well as on the tube. The same is true of your radio materials. Surely you would like them to be part of a podcast or at least be available for your audience to download.
You Might Need to Redesign Your Web Site If …
9. Can your site accommodate offline marketing creative?
If no, you have to consider whether your organization can afford to produce marketing creative (ads, brochures, flyers, training materials, premiums, etc.) that can only be used offline. If you are spending money on television ads, you certainly want them to be available online as well as on the tube. The same is true of your radio materials. Surely you would like them to be part of a podcast or at least be available for your audience to download.