On Google, you can find almost anything you want in three steps. Step one, open the homepage. Step two, enter your search term. Step three, select the search result you want.
You may not be competing against Amazon and Google directly, but your Web visitors are measuring their experience on your Web site against their experience on Amazon and Google. Your Web content has to be organized so that it can be found quickly and easily. Your site must be intuitive to navigate. In essence, everything on your site has to be obvious and easy. Is it? If not, time to redesign.
You Might Need to Redesign Your Web Site If …
On Google, you can find almost anything you want in three steps. Step one, open the homepage. Step two, enter your search term. Step three, select the search result you want.
You may not be competing against Amazon and Google directly, but your Web visitors are measuring their experience on your Web site against their experience on Amazon and Google. Your Web content has to be organized so that it can be found quickly and easily. Your site must be intuitive to navigate. In essence, everything on your site has to be obvious and easy. Is it? If not, time to redesign.