Let’s start with the basics. Your Web presence should do two things equally well:
1. Serve your organization’s communications goals.
2. Reach your target audiences and meet their needs.
Before you decide to redesign or realign your Web presence, build a solid foundation for your decision.
* What do you want your site to do? Does it do that?
* Who are you trying to reach? Is it one audience with similar characteristics, or are there many audience segments with different priorities and needs?
You Might Need to Redesign Your Web Site If …
Let’s start with the basics. Your Web presence should do two things equally well:
1. Serve your organization’s communications goals.
2. Reach your target audiences and meet their needs.
Before you decide to redesign or realign your Web presence, build a solid foundation for your decision.
* What do you want your site to do? Does it do that?
* Who are you trying to reach? Is it one audience with similar characteristics, or are there many audience segments with different priorities and needs?