4. Have your competitors redesigned in the last year?
If yes, you need to at least consider a redesign. If they did their work poorly, you may be able to stick with your current design. But if their redesign allows them to do things that you can’t or if they can provide services or goods in ways that are more user-friendly and you can’t match them, it’s time to redesign. If you do decide to redesign, use your competitors as a benchmark, but aim higher and learn from their mistakes. (You know they made mistakes.)
You Might Need to Redesign Your Web Site If …
4. Have your competitors redesigned in the last year?
If yes, you need to at least consider a redesign. If they did their work poorly, you may be able to stick with your current design. But if their redesign allows them to do things that you can’t or if they can provide services or goods in ways that are more user-friendly and you can’t match them, it’s time to redesign. If you do decide to redesign, use your competitors as a benchmark, but aim higher and learn from their mistakes. (You know they made mistakes.)