You might need to shake up your staff’s way of thinking.

By Betty Ann Copley Harris

Our recommendations always push for a more aggressive shift into major gifts and planned giving. A comprehensive, high-performing development program engine runs on four cylinders: annual giving, special events, major gifts and planned giving.

A development program that is running on only two cylinders could easily kick it up a notch and more than double its gift income by getting serious about major gifts and planned giving.