You’re the One That I Want! How to Be Your Donors’ Favorite Cause

Similarly, only 2 percent of U.K. donors think that charities engage with them properly, and 17 percent of U.K. consumers say that they would give on average £15 ($23) per month more if charities provided a more personal approach via their websites or e-mail, according to the Eduserv 2013 YouGov research.