You’re the One That I Want! How to Be Your Donors’ Favorite Cause

Unsurprisingly, the answer to a 21st century question like this is partly about technology, as Oriot suggests, but it's also about making the effort to engage. The rewards are huge, of course — not only are these donors of a higher monetary value, they are much less likely to leave you.

So if you think you'd better shape up, here are five things you can do to increase engagement: