You’re the One That I Want! How to Be Your Donors’ Favorite Cause

5. Quickly ask new donors to do more
Donors do more for their favorite cause than simply giving money — in fact it’s often how they express their favoritism: 36 percent of donors engage in volunteering activities for their favored cause, 32 percent participate in fundraising events and 29 percent actually fundraise for their top charity. By encouraging participation across the various touchpoints your charity offers, you are rapidly building your status as their favorite cause, let alone the value they represent.