To the Point: You Talk, Donors Listen

What does this mean to you? If you write something like, "Malnutrition, in the form of iodine deficiency, is the most common cause of mental impairment, reducing the world's IQ by an estimated billion points," people might think something like, "Wow, that's depressing. Life stinks for a lot of people. I'm going to go watch Jon Stewart to cheer up."