To the Point: You Talk, Donors Listen
But what is it the're hearing? Probably not what you think.
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I recently saw some ads about global warming that showed the earth as a melting ice cream cone. This is probably what the environmental organization thought it was communicating: Global warming is real, and we must urgently address it. Give to our organization now.
This is what I was thinking: We're doomed. Oh well.
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Katya Andresen
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