To the Point: You Talk, Donors Listen

I found the ad profoundly depressing and demoralizing. How can one donation stop the end of the planet? It won't. So I didn't give. Environmentalists need to give me an aspect of the problem that I can comprehend in scope and feel empowered to change.

True, not false
Many fundraisers are up against misconceptions about their issues. So they spend time debunking the myths. You've seen those myth vs. fact sheets, I'm sure. Here's the problem: The more you talk about the myth, the more airtime it gets and the more people remember it. And unfortunately, it might be all they remember. There's plenty of research showing the myth vs. fact approach helps perpetuate the myth.