To the Point: You Talk, Donors Listen

And here's what people will think: Wait, what did you say about rationed care?! My care could be rationed?!

Stick to the truths; don't repeat the myths.

And in conclusion, I'll add, stick to these principles, not your talking points. You know you're in trouble if you ever find yourself thinking of your audience: "If they only knew … " or "If they just understood … "