To the Point: You Talk, Donors Listen
But what is it the're hearing? Probably not what you think.
They don't know and they don't understand the world the way you do. So communicate small, hopefully and with the truth. You might end up having what we all want with our donors: a meeting of the minds. FS
Katya Andresen is chief operating officer at Network for Good and keeper of Katya’s Non-Profit Marketing Blog. Reach her at katya.andresen@networkforgood.org
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