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5. How do I cultivate these people into action? This is an aspect of social networking that really takes both creativity and understanding of the Web 2.0 populations. Some quick ideas are creating an event on your social-networking site (most have the capability to do this), and inviting people within your network you think would be interested based on their profiles or group memberships. An event could be as simple as a Moment of Silence for Holocaust Survivors Event on National Holocaust Remembrance Day, or a National Wear Green Day for the Environment Event. These are great and simple ways to engage people, and make them gradually start to become personally attached to your mission by allowing them to display what is important to them.
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