You Too Can 2.0!

2. Understand and establish what Web 2.0 actually is. Think of it as a gateway. It’s a way to gain recognition, knowledge and mission-driven advocates. Notice how I didn’t have the word donations in the above sentence. While I do believe that donations can be driven through this network, I don’t believe that should be the initial goal, and, even more importantly, I believe that you’ll hijack your efforts if you go into this world with fundraising as your main purpose.