You Too Can 2.0!

4. OK, so I found them. Now what do I do with them? Once you find a group of people who are supporters of one or more elements of your mission inhabiting a social-networking site, what do you do to utilize their interest? Communicate! It seems simple enough, and it is, but it’s also time consuming. In order for your organization to create a presence for itself, it needs to establish a connection with the members inside a networking platform. That connection could be with videos, blogs or personal messages. Comment on other peoples’/organizations’ pages, ask questions about them, learn from them. We Gen Y folks are opinionated; we like to tell people what we think, especially about political, humanitarian and religious issues. If your organization falls into one of those categories, you can have a field day posting on pages and when people agree or disagree with you, they more than likely will let you know about it. This will open a dialogue, and you can begin to obtain a following of dedicated people who fall into a position of agreement with your arguments. Once this begins to happen, you’ll see a snowball effect.