The Quest for Younger Donors

Your staff members are likely far younger than your donors. My friend, Bernard Ross, director of The Management Centre, often begins his brilliant sessions with nonprofit organizations by having people write five words on a piece of paper and keep the paper in front of them. The words? "I Am Not The Audience." Your staff's choices of media, design, messages, spokespeople, music and donating behavior are not the same as those of your donors.