The Quest for Younger Donors

OK, I take it back. When I said folks were wrong to try to get younger people to give, I was just getting your attention. It really depends on how you define "younger." The seniors and boomers will continue to provide the lion's share of nonprofit donations in the decade to come. That's where you should focus the lion's share of your fundraising budget. But if the average age of your donor file is 65 or even 70+, you should be working to acquire "younger" donors: people in their late 40s and 50s.