Is Letter Writing Really About Good Grammar?

Grammar is the curse of direct-mail fundraising — and for several reasons.

First of all, those who sign fundraising letters often have the unfortunate conviction that the words they put on paper to describe their mission rank far above the words associated with selling a product.

So their letters tend to follow what they consider the basic rules of grammar, in order to give them a higher state of dignity than one they might write if they were selling women’s underwear.