You’ll have to excuse me … I got Ds in grammar.

By Jerry Huntsinger

11. Use the question mark liberally. Ask a lot of questions. That gets the reader involved. It begins a dialogue. Why not?

12. And finally ... because I’ve used up my allotted space in this publication ... keep your copy moving forward by using the ellipsis. OK, I know. Grammatically, the three dots together indicate missing text in a phrase. That’s a grammar rule. But as a tool, those three dots can help you move from one paragraph to the other ... or just break up the copy.