Is Letter Writing Really About Good Grammar?
You'll have to excuse me. I got Ds in grammar.
Is all the above really grammar? Of course not. It’s marketing. And like it or not, that’s what fundraising is all about.
Jerry Huntsinger is a freelance copywriter and a senior creative consultant at Craver, Mathews, Smith & Co. You can e-mail him at qqq@starband.net.
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