Is Letter Writing Really About Good Grammar?

Let’s forget fundraising for a moment. If you read aloud the letters you receive that are selling products, you’ll quickly notice that they read like you talk. Why? Because when you test letters written in oral style versus letters written in grammatical style, the former wins handily.

But meanwhile, back at national headquarters, the president is grumbling about the latest fundraising letter submitted by his writer. “It just doesn’t sound like me,” he says. Well, what does he really sound like?