Focus On: Grants
There’s more to getting a grant than just asking for money. The secret is to present a well-constructed case for support. Here, 10 things to avoid along the way.
5. Too many client stories and/or testimonials. Writing a proposal is a delicate operation that must balance factual content with emotional appeal. Proposals are not dissertations, nor are they appeal letters. Use one or two client stories and/or testimonials, only if they are the best way to illustrate your case and you know the funder is likely to respond favorably to them.
- People:
- Cheryl A. Clarke
- Susan P. Fox
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