Boards: The Secret Superheroes of Fundraising
Take the fear
of flat-out ‘asking’
off their plates,
and your board
members could
be powerful allies
in your efforts.
By
Gail Perry
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Step 3: They have to have the right attitude. Everything starts with attitude. You have to get your mind-set right before you can make anything happen in the world. Your board members might need some "attitude adjustment" every now and then.
Sometimes all it takes to get them pumped up about the cause at hand is to take the fear of asking off their plates. Remind them that they are trying to raise friends and not necessarily funds. (But, of course, friends of your organization will give, as well as help in many other ways.)
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Gail Perry
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Gail believes in parties first, rabble-rousing second, and having fun while changing the world.
Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.
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