'And I Should Support You ... Why?'

Ruth Ruderham, head of fundraising at the Canal & River Trust — another 2012 IFC speaker — is working on a campaign that is about as local as you can get.

"We are starting many small wildlife projects throughout the canal and river network, and we wanted to engage with people as they walk through these areas. For example, in an area by the Llangollen Canal, volunteers are creating a community orchard that will benefit local people and wildlife.