'And I Should Support You ... Why?'

Charity propositions mostly offer the "customer" a sense of satisfaction in making something good happen, but there are some instances where value can be given to the donor. Membership organizations offer incentives that are attractive to an interested audience, such as free entry to museums, galleries or nature reserves; special events; and magazines. Although some purists dislike these "commercial" propositions, there is no doubt that they are very effective in increasing membership and engaging more people with the issues that organizations are involved in.