'And I Should Support You ... Why?'
Your organization's cause for support needs to be sharp, short and on point.
The fundraising proposition should be one of the sharpest tools in the fundraiser's toolbox, but its blade should never be allowed to dull. Look inside your organization to develop new propositions, and keep an eye on the external environment, too. Examine the propositions you use, and ask yourself, "Could they do with sharpening up a little?"
- Companies:
- World Vision
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
