'And I Should Support You ... Why?'

Lucy Gower, a speaker at the International Fundraising Congress in October who provides training and consulting to charities in fundraising innovation, agrees. "Sometimes we chase the new, shiny, exciting things and forget the basic principles of good fundraising. As well as looking forward, we need to constantly remind ourselves what fundraising propositions have worked in the past and never forget those lessons, because they are at the core of what good fundraising is all about," she says.