'And I Should Support You ... Why?'
Your organization's cause for support needs to be sharp, short and on point.
The law was passed, but it meant an immediate increase in the society's workload for its inspectors and animal centers. The RSPCA made a call to animal lovers to "join our biggest animal rescue" in mail, DRTV and online. The campaign ran for several years, and when the economic downturn saw people unable to look after their pets and dumping them outside RSPCA animal centers, this bolstered the case for support. Another proposition was born: "Help the credit crunch victims."
- Companies:
- World Vision
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