'And I Should Support You ... Why?'
Your organization's cause for support needs to be sharp, short and on point.
When Greenpeace commissioned its new Rainbow Warrior vessel, it used the online arena to demonstrate a compelling proposition. Donors could see the plans of the ship online and choose which parts to pay for, from a bolt, to an anchor, soap dish, a piece of sail or even the whole wheelhouse. This "crowdsourcing" attracted more than 100,000 donors, each buying a different part of the vessel.
- Companies:
- World Vision
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