'And I Should Support You ... Why?'
Your organization's cause for support needs to be sharp, short and on point.
Keep it personal
Great fundraising propositions always have need at the center. But it does not necessarily have to be over-the-top in dramatizing the problem. Be informed by your audience. The more personal the cause, the more positive the proposition should be.
Most people are touched by cancer. They know what a terrible thing it is and don't want or need to be reminded. Cancer Research UK has used variations of its core proposition, "A gift to CR-UK brings hope to people touched by cancer," very successfully for many years. The need is expressed as donations to help researchers find treatments — to bring hope.
- Companies:
- World Vision
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