ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

Uncommon sense is what research physicists have about subatomic particles, what priests have about God and what consultants (the good ones) have about your problems. These are insights, unique to them, that help them make sense of what they are studying.

We build schools expecting that the uncommon sense held by our teachers can be transformed into the common sense of our population. We build churches in the hopes that the uncommon sense held by our religious leaders can become the common sense of our religious community. And we hire consultants in the desire that their uncommon sense about our problems can be transformed into explanations we can all understand, and thereby take mastery over, in a common manner.