ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

I didn't realize it then, but when my first client told me all our findings were "just common sense," he was confirming we had done our job well. Before we began our work, the recommendations we made were not common in any sense — no recommendations existed and the correct decisions were anything but obvious — which is why it hired consultants in the first place. When my presentation was finished, though, the client's world had gone from flat to round, and like Christopher Columbus, he suddenly had totally new ideas about what directions to take his new food products.