ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

In contrast, have you ever had the good fortune to hear a complicated scientific finding explained by a popular high-school science teacher, or a complex economic analysis unraveled by a popular news analyst? These communicators are popular because they start and end with their audiences' common sense. They start where the audience is, using familiar ideas that they expand with everyday words, descriptive pictures and insightful metaphors to take their audiences to new levels of shared understanding. When they are finished, their audiences experience the aha moment — "Yes, I understand this now! Turns out that it's all just common sense."