ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

And indeed, it is. What was previously one person's uncommon sense and many other people's common un-sense has been transformed into everyone's common sense.

Objectively, this is enormously valuable. Subjectively, not so much. The high-school science teacher is likely to be popular, but not wealthy. Meanwhile, the scientist who makes uncommon discoveries, but who cannot explain them to anyone else, is more likely to be earning big money in a research lab. But in our business of fundraising, common sense is more valuable than you might realize.