ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

Successful fundraising, however, is more likely another example of building common sense. Look at the most effective forms of fundraising — recruiting major donors, winning long-term support from foundations, building a cadre of committed long-term member donors. Where people's weaknesses might result in impulsive, one-time donations, the really valuable donors, who support our causes over prolonged periods of time and with large gifts, are motivated by feelings and ideas that are part of their inherent worldly concepts and value systems. For them, donating is not a fluke; it is part of what they do because they know it is the right thing to do.