Your consultant knows the best fundraising is fueled by common sense

By Joel Zimmerman

Working with the causes we do, we have an uncommon sense of the world's needs — children who are hungry, women who are abused, animals that are mistreated, the sick waiting to be healed, victims looking for shelter.

One way to appeal for support is highly scientific — like data, statistics and multivariate analysis. Prove that we need support. Another way is to appeal to people's fear and guilt — "Isn't it your Christian duty to help these suffering souls?"