ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

But the best way to appeal is to make our causes part of the common sense. In its most successful form, we all know what this looks like. When disaster strikes, everyone knows (common sense) the Red Cross will be there. When Christmas comes around, everyone knows the Salvation Army will have bell ringers with kettles. It just feels right, it is common sense, to donate to these organizations when the time is right.