ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

A typically enthusiastic newbie, I jumped into this assignment with youthful exuberance and the desire to demonstrate my skills, which I was cocksure were superior to anything this client had ever experienced before. Harnessing the deep analytical skills my major professor had drilled into me for the last three years, I gathered data to explore our test consumers' attitudes, perceptions and reactions to the newly proposed fast-food prototypes. Quantitative data. Qualitative data. Data from individuals. Data from focus groups. Then, with an enormously powerful computer for that time (40 years ago), I put the numbers through multivariate analyses and skillfully cross-indexed my findings with an innovative qualitative analysis.