ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

When you have done your fundraising really well, your donors will incorporate themselves, as well as your charity, into their common sense understanding of your cause. "I understand this problem; I understand how this charity helps; and I understand the importance of my role in supporting this work." This is the basis for building a community of support, a collection of people with a common sense of your charity's central role in solving an important problem, and their compelling reason for being part of it.