Your consultant knows the best fundraising is fueled by common sense

By Joel Zimmerman

I was shocked. Did he miss the reference to "multivariate analysis"? Was he unaware of the difficulty of marrying qualitative survey data to the numerical findings of factor analysis? Had he failed to recognize my boss's unique insight into the importance of food products on psycho-social interactions? In what possible way were any of these complicated analytical outcomes or detailed recommendations "common sense"?