ProSpeak: A Not-So-Common Understanding of Fundraising and Common Sense

Think about "common" as meaning something that is widely shared — like a "commons" area in a large building. Think about "sense" as our intuitive perceptions of what something means. In this sense, then, "common sense" happens when many of us share a perception of what something is all about. So, it's common sense that the sky is blue (on a good day), mom is a new baby's favorite person and the earth is flat.