Your Supporters Are Your Investors

At its most basic level, isn't that the type of satisfied engagement you want everyone involved with your brand to feel? Whether nonprofit or for-profit, the people whom you reach are critical to your success. How do you give them that feeling of being connected and satisfied with their experience with you? Not an easy task as we all know, but if a 6-year-old can acknowledge and find meaning in that sense of "wholeness" with an organization, well, then …