YouTube Best Practices for Nonprofit Organizations

Even if you don’t plan on using YouTube immediately, sign up and grab that URL before someone else does!

PLEASE NOTE: When signing up for your YouTube account, your “username” becomes your YouTube URL! So, in this example, Big Cat Rescue has the username “bigcatrescue.”

2. Use your organization’s logo as your channel’s profile picture.
Odds are that if you are setting up a YouTube channel, your organization is probably already utilizing other social-networking Web sites where your logo is configured to be your profile image. Your logo has never been more important or more valuable than in this era of Web 2.0, and if you’ve been utilizing Web 2.0, then your logo likely already has brand recognition amongst your online supporters. Continue building that brand by making your logo — or a variation thereof (88 pixels by 88 pixels) — your YouTube channel’s profile image. To upload your logo, go to Edit Channel > Personal Profile.