YouTube Tips

* Tell serial stories. Engage viewers with a series of videos that tell a story around a specific theme, and keep them coming back for more. Once you’ve created a few episodes, put them into a playlist. This allows you to develop several video narratives targeted at particular demographics.

* Respond to current events. Address relevant news stories by posting videos that explain your position. You can then embed them in emails to your supporters — a video message can be more effective than a text-laden e-mail.