So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
Are you spending a lot of time on social media for your nonprofit and just kind of hoping it pays off? When it comes to converting social-media friends to donors, people often get it wrong.
For example, B.J. Mendelson, author of “Social Media is Bullsh*t,” had more than 1 million followers on Twitter. He decided to go on a road trip and asked his followers to give to charity along the way, figuring, “Even if 10 percent of my followers gave a dollar, that would be something!”
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