So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
Email is the most powerful social-media tool you have. When you have a large list that you’ve communicated with consistently, you can get your list to support your nonprofit.
And aside from direct mail, donors most often give through email, rather than social media. So getting an email address is the first step to getting a deeper relationship with a potential donor.
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