So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
The single most important factor that holds you back in fundraising is lack of keeping your donors. A consistent social-media and e-newsletter presence is a way to communicate your value and give free things to your list so supporters will tell their friends about you, and you’ll get more and more people signing up to your list every week.
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